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Household and beauty brands from P&G, Reckitt, Colgate and others are included in this new compilation released by the National Research Group.
June 12, 2023
By: Christine Esposito
Editor-in-Chief
National Research Group (NRG) has released The Fandom 50—a list of the top 50 brands in its new NRG Fandex, which measures data conducted through a comprehensive study of 12,500 US consumers. According to the study, household goods was one of the top 5 brand categories with the strongest Fandex Scores. The category followed technology, entertainment & media and social media, and topped food. Brand categories that were included in the overall study but absent from the top 50 list included...
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